Nokia en 2019 : partir et vers le haut

Nokia en 2019 : partir et vers le haut

Nokia in 2019: Onwards and upwards

Avant d’acquérir un smartphone pliable, il faut absolument regarder les différents appareils disponibles sur le marché. Lequel, permettra vraiment de mater les actualité tous les jours de manière confortable ?

Nokia en 2019 : partir et vers le haut


Voir sur Reddit by HotHeavy820

26 réflexions au sujet de “Nokia en 2019 : partir et vers le haut”

  1. IMO, Nokia can be seen as the successor to the Nexus lineup: not too expensive but the phones cover all the basic needs and they look nice as well. If Nokia can stay below the 500 euro mark and deliver a phone with a Snapdragon 7xx processor, 4/6 GB of RAM, a decently sized battery and Android One then they’ll have a good shot at capturing the mid range market I think. Add to that their Carl Zeiss lenses and camera experience and they can even differentiate themselves

  2. Nokia has been a very nice bet when buying phones. Currently I own: Xiaomi A2, Nokia 7 Plus, nokia 7.1

    **Advantages**

    * Typically the stay up to date and are Android One
    * Camera2API, VoLTE enabled by default (no hacks needed to install for the marvelous [Google Camera](https://www.celsoazevedo.com/files/android/google-camera/))
    * Build quality far more superior compared to Xiaomi
    * Looks like it has a lot of more software support
    * Nokia 6 already had 3 major android versions upgrades!
    * Very nice price ranges
    * NFC
    * Did i mention Android One? 🙂

    **Disadvantages**

    * Bootloaders are always locked and not unlockable
    * You don’t get the same bang for the buck when it comes to hardware SoC/RAM/Storage when compared to Xiaomi
    * Not very XDA-friendly

    When someone asks for a recommendation i usually recommend nokia and nothing else

  3. I can believe it. I broke my Pixel trying to swap my battery and It’ll be a week before my S10+ arrives. I got the [Nokia 2.1](https://www.gsmarena.com/nokia_2_1-9216.php) at Walmart for $40 since they were out of Moto E5’s, and its surprisingly solid. 720p 5.5in display, build quality is reminiscent of the S5 (plastic), and it can run most apps well. I was skeptical of Android Go but after using it, it runs super fast for 1GB RAM. Was able to play Runescape, can run Discord, Reddit is Fun, etc. All that with a 4000mAh battery is INSANE. The whole OS is stock too so no bloatware other than the couple Verizon apps it came with, but they can be disabled and only take up about 20MB after.

  4. Early in 2017 a ragtag group of ex-Nokia employees came up with a plan to restore the company to its former glory. Since then, the company has introduced a range of entry level and mid-range phones as well as a few not-quite-flagship, high-end smartphones. It would be fair to say that it’s been a slow and steady recovery for the brand.

    In 2018, HMD started making inroads into capturing a larger slice of the global smartphone market and the Finnish OEM will be looking to continue that upward trajectory in 2019. Let’s take a look at the Nokia brand in 2018 and what potentially lies ahead for the revived giant in 2019.

    **Delivering the goods**

    2018 was a watershed year for HMD Global. The company finally started delivering on its promise, with devices that really carried forward the ethos of Nokia’s legacy.

    The products had a close focus on everyday usability, a clean and fast Android build thanks to Android One, and really high-quality hardware. HMD Global finally hit a stride and delivered some stand out smartphones like the Nokia 8.1 that struck a great balance between price and performance.

    The Nokia 8110 4G was one of the most talked about devices at MWC — a true testament to brand recall and the power of nostalgia.

    MWC 2018 was also where Nokia started showing off its attention to design and detail. The Nokia 8 Sirocco edition stood out as a gorgeous slab of glass that put an emphasis on ergonomics, style, and stock Android over all-out power. The phone was, unfortunately, destined for failure due to a year old processor, high price tag, and lackluster camera.

    While the phone had its fans, it would be fair to say that the Sirocco did not live up to expectations overall.

    While the Nokia 8 Sirocco and 8110 served well to bring the eyeballs, the Nokia 1 was quietly a bigger deal. A sub $100 smartphone running Android Go, the phone brought the power of apps and a smartphone ecosystem to a market that was, for the most part, untouched by a globally recognized smartphone manufacturer. The phone was far from a high-end Android smartphone experience — reflected in middling reviews — but the Nokia 1 delivered the goods for the target segment.

    Frontside of the Nokia 8 Sirocco held in hand with a display turned on

    Fast forward a couple of months and Nokia had products at nearly every price point. The bread and butter, of course, continued to be the affordable mid-range segment. The Nokia 6.1, in particular, has been HMD’s best selling device to-date.

    Along the course, we also saw HMD catching up with the latest trends like notched displays with phones like the excellent Nokia 7.1 and Nokia 8.1.

    **Let’s talk business**

    In the last two years, HMD Global has managed to ship over 70 million phones. That might sound quite impressive until you realize the figure includes shipments for feature phones.

    According to Counterpoint Research, smartphone shipment numbers for HMD in the third quarter of 2018 were just 4.8 million. While the figure was a 71 percent leap year on year for HMD, it represents a drop in the bucket when compared to other smartphone manufacturers.

    Nokia might occupy the ninth place for shipment numbers amongst global smartphone brands but its work is cut out for it. Interestingly, the company admitted it is having a hard time selling high-end phones, with the prime example being the low return on the Nokia 8 Sirocco.

    It makes perfect sense that the phone didn’t really sell that well since it didn’t really pack top end internals or stand out features. While a focus on usability is great, it’ll take more to compete against brands like Huawei and Samsung.

    Notably, the company has doubled down on the Indian market. This isn’t really surprising since the country is the second largest smartphone market by sheer volume. It also contributes significantly to HMD Global’s shipment numbers.

    As the mid-range segment in India starts to show almost 20 percent growth year on year, it presents a fantastic opportunity for HMD Global to grow.

    **What lies ahead?**

    2019 started off with well for Finland’s finest, with HMD Global announcing its return to the U.S. market. The North American product portfolio might not be all that exciting to the discerning smartphone buyer but it allows HMD to compete in a category with limited alternatives.

    As high-end smartphones touch and cross the $1,000 mark, there is a growing market for entry-level and mid-range smartphones. Unlocked Nokia phones have been available in the US for a while now but carrier partnerships are essential to make significant headway in the region.

    Yes, the Nokia 3.1 and Nokia 2V aren’t the most interesting devices around but present a credible alternative for users who need just the basics. With modest specifications, they don’t grab headlines like flagships do but there is a clear demand for devices in this segment. Nokia aims to be a full service provider from the sub $100 segment all the way to flagship-grade hardware.

    Now, more than ever, Nokia is close to achieving that goal with at least one phone in every price brand, especially with a brand new flagship phone waiting to take on the elite competition.

    **Can PureView paint a brighter picture?**

    At MWC 2019, HMD Global finally announced a premium smartphone with a deep focus on high-quality imaging. Dubbed the Nokia 9 PureView, it has the design and build quality chops that Nokia is known for while combining it with the shock value of a five camera module. Given the legacy of the PureView branding, Nokia had to go out of its way to create a unique solution deserving of the tag.

    PureView was the branding adopted by Nokia back in the day for devices that pushed the boundaries of smartphone imaging. It all started with the Nokia 808 and its then unheard of 41MP camera. The Nokia Lumia 1020 and similar devices continued that legacy.

    The Nokia 9 PureView is an intriguing phone, with five cameras at the back. Built in collaboration with Light, the phone sports two RGB sensors and three monochrome sensors that all work in tandem to increase dynamic range and create a better depth map. Expected to be a limited edition device, the Nokia 9 PureView could make a world of difference for the company as far as brand visibility is concerned.

    The Nokia 9 PureView also ships at a time when there is a focus on computational photography. The Google Pixel and Huawei Mate 20 Pro come across as prime examples of what can be achieved through software, hardware, or a potent combination of both.

    There’s a lot of hype around the phone and if Nokia can deliver on its promise of bringing truly high-quality imaging to a smartphone, the device should find a lot of success. It certainly doesn’t hurt that the phone will be available in the U.S.

    By pricing the phone under $700, Nokia is also massively undercutting the competition on pricing. A $699 flagship smartphone is a pretty big deal. Users who live on the cutting edge of tech might be jaded by last year’s processor, but this is the same chipset as Google’s own Pixel 3, and HMD claims to be pushing the SoC’s performance to places we’ve not seen from any other Snapdragon 845-powered phone.

    Tack on a great looking, HDR-capable display, a gorgeous build, and the absolutely unique camera arrangement and you are looking at one of the most affordable flagships around.

    **Competition**

    Success, however, isn’t guaranteed as Chinese smartphone brands make inroads into Europe and continue to dominate in India — two of HMD’s main target markets.

    In Europe, the entry of Huawei, Honor, and Xiaomi has had a profound impact on the market share of competing brands. The latest report published by Canalys points at an 18 percent decline in HMD’s annual growth in the region.

    A big contributing factor to this was Xiaomi doubling down on its European efforts. The Chinese giant leapfrogged over Nokia to gain a six percent market share. With Huawei and Xiaomi increasing their market share by well over 50 percent year-on-year, newcomers like HMD Global are sure to feel the pinch.

    This is all the more relevant in price-conscious markets like India. Xiaomi’s strategy is built on providing top-notch hardware at unbelievable prices. The Redmi Note 7‘s unbelievable $200 price point in India makes it hard for most OEMs to compete.

    Xiaomi’s revenues, of course, come from the onboard software services. The company’s phones have ads strewn across apps and Xiaomi upsells themes, ringtones and more through the onboard app store. This strategy is rather hard for Nokia to replicate given its approach (or lack of one) towards customs skins and preloaded apps.

    With that in mind, it makes perfect sense for Nokia to double down on its U.S. efforts where it does not face competition from the major Chinese smartphone vendors (yet).

  5. Funny thing is if you had shown me this phone back when I had a Nokia N95, I would have shat my pants and jizzed of joy at the same time.

    Today I’ll just go with a « meh ».

  6. Everything is cool only expect the bootloader is unlockable on the PureView 9. I was slightly upset when I wasn’t able too. All good though , it does feel like the Nexus 6P in my hands.

  7. The 9 really grabbed my attention, I am super interested in computational photography and always wanted to see the approach taken on the 9. Hopefully that tech takes off and I can get that setup on a more compact device with more conservative hardware like a standard fingerprint sensor and headphone jack. Nokia has been a lot like Sony to me where I’m interested but there’s always one or two things that make another device a better choice.

  8. Personally, I think that Nokia is making all of the right moves when it comes to manufacturing Android phones. They are providing great hardware, a streamlined software experience, and quality support at various price points. I wish that more Android OEMs were like HMD/Nokia when it comes to smartphones. I currently own a Nokia 6.1 and so far it has been the best smartphone I have ever owned to date.

  9. Nokia just do not match xiaomi

    not with price, not with battery size, not with specs, not with camera,…

    if you are in europe and have large selection of xiaomi redmi, mi and poco phones… why would you go nokia?

  10. Nokia is for plebs. I wanted to check their Nokia 9 « flagship » but its camera is nothing special. Their market is 100-300 bucks. Nothing interesting and exciting.

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