Arrêts de produit constant de Google sont préjudiciables à sa marque

Arrêts de produit constant de Google sont préjudiciables à sa marque

Google’s constant product shutdowns are damaging its brand

Avant d’obtenir un smartphone pliable, il faut toujours voir les différents appareils disponibles sur le marché. Lequel, permettra vraiment de lire les jokes chaque jours de manière gréable ?

arrêts produit constant de Google sont préjudiciables à sa marque

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27 réflexions au sujet de “Arrêts de produit constant de Google sont préjudiciables à sa marque”

  1. I think it’s weird that they keep putting out products that have like 8/10 features people want, shut it down, and come out with another product that’s got the features the previous one was missing, but the new one is missing stuff that the old one had.

  2. A comment from a Googler on [HN](


    > To understand why this keeps happening, you need to understand the product and engineering culture at Google. As a group, Google engineers and PMs are obsessed with promotion. At the heart of every conversation about system design or product proposal lies an unspoken (and sometimes spoken) question: will working on this get me promoted?

    > The criteria for promotion at Google, especially at the higher levels like SWE III -> Senior and especially at Senior -> Staff and above, explicitly talk about impact on the organization and the business. This has consequences for the kind of teams people try to join and kind of work they choose to do. Maintenance engineering is so not-rewarded that it’s become an inside joke. Any team that isn’t launching products starts bleeding staff, any project that isn’t going to make a big splash is going to be neglected, and any design that doesn’t « demonstrate technical complexity » will be either rejected or trumped up.

    > This is as important in the product management, people management, and general leadership roles as in engineering. The incentive throughout is to create a product, launch it, apply for promotion, and move on to bigger and better things as soon as possible. In my time at Google I saw organization after organization pay lip service to rewarding maintenance and « preferring landings over launches » and “improving product excellence” but (at least in my experience) nothing stuck.

    > Usually an organization starts with a top-down direction and the rest of the company is compensated for executing it. Not at Google. The « let a thousand flowers bloom » approach that developed from the early days of twenty percent time and total engineering independence has created a disorganized mess of a company. Multiply the individual incentives fifty thousand times and you get a company that throws stuff at the wall to see if it sticks, and if it doesn’t kills it immediately.

    > Edit/Addendum:

    > This is also why GMail, YouTube, Search, GCP, Android, and others aren’t going anywhere. They’re making money, they’re core to the business, and there’s plenty of opportunity to work on them and get promoted. They all also share one thing in common: deep down they’re frontends for search or advertising (GCP and Apps are an exception because they make money on their own). Measuring and proving impact on search numbers is a well-known promo narrative at Google, so those products are a safe bet for employees and users. Streaming game services, not so much.

  3. Ron got it exactly right: almost all the projects killed for similar « new » versions were apps developed by a different group than the one tasked to work on it. So Hangouts was given to a development group that didn’t create it. So they want to make their own app instead of maintaining someone else’s work.

  4. I’m surprised they did not think this through. Google wants to be like Apple now. They’re making « premium » hardware for a premium price. People have expectations if you’re gonna be like that.

    People joke about how Google kills products so much now because those expectations were failed. They need to learn how to reboot or improve on products like allo (which I genuinely enjoyed) instead of giving up. It’s frustrating.

  5. I’m so sad to lose Inbox. It was for me the perfect mail client, and having it on mobile and desktop was a huge deal.

    The free market has failed me here, I can’t believe nobody has capitalised on the shutdown to fill this void.

  6. I’m counting down the hours until Inbox is gone. Best damn thing that ever happened to my email. I hope gmail takes bundling seriously.

    If they come for Keep next, I’m going to cut someone (figuratively speaking).

  7. I just Tweeted this article because I want the world and Google to see it. It fucking sucks. You take a gamble downloading or signing up for anything they do–Will they invest in it, add new or missing features, and try? Will they just ignore it for years while it languishes without ever formally cancelling it? Will they invest in it heavily for a short period of time only to cancel it too soon? Will they release a competing product that features a few extra things but is missing some basic things as well? You really have no idea, you just know that one day, whether it’s in a year or in 5 years, you’re going to get fucked by it.

  8. By the way guys, you can still use Inbox on Android phones and tablets if you install the older version.


    (If you can’t find the download button, click the hyperlink next to the CPU Architecture your phone is on, if your phone is 64-bit arm64-v8a click the hyperlink on its left. If its 32-bit armeabi-v7a click the hyperlink on its left.)

  9. 100%. I use more Google apps and products than most but after this last round I’m far less likely to try anything new they put out. I really liked Allo and Inbox and I regret even trying them out now because I’m forced to regress to what I consider lesser apps like Messages and Gmail.

  10. And yet they will want people to invest in their Stadia project. Seems the general word is that you’ll be straight-up buying games from them like Steam and then streaming them.

    But given their track record with shutting down services, there’s no way I’m going to trust that the games I buy will still be there in 5 years. Trust in their attention span is a real problem.

  11. Google has very few core products.

    These I figure will never go away.

    * Ads
    * Search
    * Analytics
    * Gmail

    These are extremely unlikely to go away, but you never know.

    * Youtube
    * Android
    * Maps (added)
    * Chrome (added)

    I’m not convinced anything else they create will last more than 2 *more* years.

    Edit: Adding some from others. Added « more » to 2 years.

  12. One one hand, this is good and necessary – Google has to remain profitable after all.

    On the other hand, I definitely feel different about Google products now. I recommended Chromecast Audios to many of my friends and family, but now they’re gone. The next thing I’m worried about Google killing is Google Keep, simply because they seem to be dragging their feet on Google Assistant integration. What’s next on the chopping block?

  13. Meh, they became really money focused for me, so I got rid of what I Could from Google (I cant do all yet since ive had them for over a decade). But the last 3 years, theyve killing services unless they can profit from ads. They used to try some cool stuff, which is why I liked them, they tried newer/future tech, but those days are long gone. I use a different email services, different chat, i use gdrive but with cryptomator, i made my own gmusic cloud, i use different apps for reminders.

    If you think Google is going to do anything for users, just think you are one of billions, your opinion doesn’t count unless it’s a majority basically. Inbox is dead, they won’t bring it back, i was one of the first to try it/enjoy it, but as soon as they announced it was going to die, that was the last straw for me.

  14. I’ve been a fanboy of Google ever since the early days of search, used many or most of their products & service. My excitement, confidence, faith and love for Google is nearly gone. Actually view them more negative than positive.

    Right now all I think of is how to slowly transition myself away from their ecosystem. Only thing left for me is G-suite email with my domain name, voice number, search & android. Android will prob be the next thing to go for me.

  15. Pretty sure their abandoning products for something, new, over-promised and ultimately lacking in features compared to what replaced it, and abandoning that for something else other than improving it *is* basically Google’s brand now.

  16. >Hangouts was a product that never quite found a solid home inside Google. It was cooked up by the Google+ team as a way to combine all of Google’s other messaging services into a single app. When Plus started its death spiral, Hangouts didn’t have an obvious home in another division at Google. Eventually, the standalone messaging team was created, but it seemed more interested in starting its own (numerous) projects than supporting a messaging app created by someone else.

    >Google Play Music is dying due to pretty much the same situation as Hangouts. Back in 2011, iOS had a great music solution (iTunes), while Android didn’t. So Google Music was created by the Android team as part of the « Android Market » content store. With Web clients and plans to branch out onto iOS, the « Android Market » branding didn’t make a ton of sense, so eventually the « Google Play » brand was born, and eventually Google Play became separate from the Android division. Now we have Google’s YouTube taking over a lot of Google’s media content strategy with all new apps, and just like Hangouts, it seems like a solid product is dying due to « not invented here » syndrome.

    I use both of these apps regularly, and once they are gone, I’m not replacing them with a Google product. I’ve had a music family plan for a few years now, but YouTube music is terrible and Spotify is not.

    Both these teams should be fucking fired, your apps are terrible, stick with what works.

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